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Man Slams Grocery Store Chain for Stealing His Business Model and Company Photos

It is an almost universal truth that big companies often step on small ones in their relentless quest for profits and market domination. And yet, every once in a while, a story comes along so brazen, so audacious, that you wonder if these corporate giants are truly ashamed.

Stephen Rose, the founder of The Peach Truck (@thepeachtruck on Tic Tac), recently shared a shocking story of corporate theft that left his followers stunned. Rose, a Georgia native who was disappointed by the substandard peaches available in Nashville grocery stores, has been selling fresh, high-quality Georgia peaches directly to customers for more than a decade. Seems like a good deal, right? Apparently, Kroger I thought so too. The multibillion-dollar grocery chain recently launched its own eerily similar service, with big trucks selling Georgia peaches.

But here’s where things get really rotten: Rose discovered that Kroger had blatantly stolen promotional photos from her company’s Instagram feed. One image in particular left little to the imagination. It showed an employee of The Peach Truck, happily lifting a box of juicy peaches, now magically transformed into a Kroger brand poster. The box of peaches and even the poor man’s shirt did not escape the digital makeover. Imitation may be the sincerest form of flattery, but not when you’re literally copy-pasting someone else’s hard work.

Kroger copies a fishing business model from Georgia
Image via TikTok (@thepeachtruck)

In her appeal on TikTok, Rose didn’t hesitate to ask Kroger for answers. “Kroger, you are a multi-billion dollar company…yes, a multi-billion dollar company. Do you really need to take our marketing and re-edit it in addition to our business model? » This is a legitimate question, and one that Kroger has yet to satisfactorily answer.

Rose’s video struck a chord with thousands of viewers who flooded the comments section with messages of support. Some called for legal action, while others vowed to boycott Kroger entirely. It’s clear that people are fed up with big companies bullying small businesses and getting away with it. Now, I’m not saying Kroger is the evil empire or anything, but this whole debacle is just one example of the problematic corporate culture that seems to pervade many large companies.

After this explosive revelation, media outlets like Daily Dot requested a statement from Kroger. Their response ? “Oops, that’s our problem!” ” They admitted that the images “were not approved for sharing” and “should never have been created in the first place.” Clearly, Stephen Rose wasn’t taking this half-baked apology. He came back to TikTok wondering how a giant like Kroger could claim ignorance.

Despite the drama, The Peach Truck decided to take the high road. Instead of suing the company, they want to focus on providing their customers with the best peaches money can buy. Rose and her team hope their story will inspire change and prevent other small businesses from being bullied by corporate giants.

We Got This Covered has contacted Stephen Rose and The Peach Truck for comment.


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