Football-Inspired Grill Campaigns: Jason Kelce

Kingsford has announced a new partnership with retired football player Jason Kelce, naming him the brand’s new “King of the Grill.” Kelce, who is transitioning from his NFL career to a more leisurely life, will now focus on grilling mastery. The collaboration is highlighted by the involvement of Vince Wilfork, another retired football player who previously partnered with Kingsford and is now supporting Kelce on his grilling journey.

Kelce expressed his excitement for the new role: “My dad taught me how to grill with Kingsford, and I remember heating up the white hot coals to make his famous wings. There’s nothing like it: taking your time with family and friends. The coals and slowing down the process to really bring out that delicious smoky flavor.”

This narrative will resonate with Kelce and Kingsford fans, who will follow his progress throughout the summer via friendly competitions and exclusive recipes available on the Kingsford website.

Photo credit: Kingsford