Indians react to viral video of “Indian thali” offered at Canadian Costco

A video of a Canadian influencer demonstrating a stainless steel compartment tray at retail giant Costco has become popular on social media, with many comparing it to the simple Indian “thali.” The Costco platter, also known as India’s famous ‘thaali’, costs 18.99 Canadian dollars (around ₹1,000).

What is Costco in Canada?

Costco is a multi-billion dollar global retailer with more than 100 locations in eight countries | Image: Instagram

For those unfamiliar, Costco is a multi-billion dollar global retailer with over 100 locations in eight countries. The company strives to offer the best prices on high-quality products from a variety of brands.

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THE influencerknown as “@costcomarkhameast,” posts about his Costco purchases on Instagram. “Your daily dose of Costco Canada “content” reads his Instagram bio.

What does the viral video show?

the board and characterizes it as having a good “weight balance” | Image: Instagram

In his most recent video, he shows off the tray and characterizes it as having good “weight balance,” looking great, and being “super easy to clean.”

The video was posted earlier this week and has received over 4.4 million likes and comments.

How did Internet users react?

Kuljyoti Dhingra, a travel, food and lifestyle videographer, joked: “Indians in the comments section, “assemble”. Celebrity makeup artist Jasen Kaplan said: “In case you want your house to look like a prison. »

Anthony Brian Logan, a news personality, has the same thought: “The aesthetic of prison.” The video was also shared on various social media platforms, including X (formerly Twitter), during the same week.

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Dr. Nandita Iyer, author, blogger and physician, posted the video with a message expressing her reaction: “Indian thaalis are now sold at Costco Canada as if they were an innovation. »

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