Square Mile Coffee Roasters Announces Pilot Test of Bellwether Coffee’s Electric Roasting Technology to Expand Operations

Coffee leaders team up to test and validate low-carbon coffee technology

BERKELEY, California And LONDON, June 28, 2024 /PRNewswire/ — Today, Bellwether Cafethe technology company transforming retailers into sustainable on-site roasters, announces its pilot partnership with Square Mile Roastersthe award-winning coffee roasting company co-founded by specialty coffee pioneer James Hoffmann. This partnership marks an important milestone for the UK’s clean micro-roasting movement and Europeas this would allow Square Mile to roast in multiple locations across Europe and in the United Kingdom with identical results and without loss of quality or consistency. This announcement comes after Hoffmann demonstrated Bellwether’s capabilities during a Solar Roasting Experiment in the desert of Indio, California in 2023.

“Sustainability is always our priority, and last year’s roasting experience proved to me that the Bellwether roaster is capable of creating high-quality coffee with a significantly reduced carbon footprint,” Hoffmann said. “Initial results from test roasts are positive and we look forward to sharing more information as we work with Bellwether to refine our high-quality coffee with a low carbon footprint.” »

Square Mile, which is based in London anticipates that by partnering with the electric roasting company, they will align the needs of Europe Bellwether’s specialty coffee roasters will provide critical product feedback as the pilot progresses. Square Mile chose to test Bellwether’s machines because of their ease of use, consistent quality, ability to quickly integrate, and sustainable practices. Square Mile will use Bellwether’s new roaster, which allows more retailers to serve fresher coffee at a fraction of the cost while reducing their carbon footprint. Bellwether’s lower-cost roaster was developed in response to the growing demand for electric coffee roasting around the world.

“James and Square Mile are important leaders in the micro-roasting movement, not only in Londonbut in our global coffee community, and their pilot partnership with Bellwether helps prove to industry peers that electric roasting is the future,” said Ben IrelandGeneral manager – Europe Bellwether Coffee. “The coffee industry is starting to move toward cleaner technology – and more and more roasters are realizing that it’s possible to achieve clean, high-quality results while still making a profit.”

The Bellwether Shop Roaster is a small-format, high-throughput electric roaster that fits seamlessly into any retail environment, allowing any business, even those with limited space, to roast hundreds of pounds of coffee each week. The fully automated system is available as a countertop roaster or with a continuous roasting upgrade and includes access to the Bellwether Green Coffee Marketplace – a global library of expertly curated coffees paired with custom roast profiles, allowing retailers to source and roast world-class fresh coffee. With the ability to roast over 20kg of coffee in a single operation, retailers can reduce costs while still delivering consistently fresh, high-quality, delicious coffee while reducing their carbon footprint.

Electric roasting is a powerful alternative to gas roasting, which generates 15% of the industry’s carbon footprint. The Bellwether Shop Roaster cuts wholesale coffee costs in half and reduces the carbon footprint of a pound of coffee by 87% on average, for less than the cost of an espresso machine. Because the Bellwether system is simple to set up and use, anyone can roast the highest quality, longest-lasting coffee. Plus, no gas lines, vents, construction or training are required to install it and start roasting.

For more information about Bellwether Coffee and its roasting platform or to reserve your boutique roaster, visit www.bellwethercoffee.com.

About Bellwether Coffee
Bellwether Coffee transforms retailers into sustainable, on-site roasters. The Bellwether electric roasting platform offers a unique solution for sourcing, roasting, and increasing profitability for coffee businesses while improving farmer livelihoods and reducing the industry’s carbon footprint. By eliminating fossil fuels from the global coffee roasting process and strengthening the supply chain, Bellwether is creating a better future for retailers, farmers, and the planet.

Logo – https://mma.prnewswire.com/media/2296700/Bellwether_Logo_Logo.jpg