Silent Pool Gin marks Avolta debut with travel retail-exclusive expression

Family-owned spirits company William Grant & Sons, which acquired Silent Pool Gin in 2023, has announced the launch of Silent Pool Gin Mediterranean Expression, which has debuted in Avolta’s World Duty Free store network in the UK the 26th June 2024.

The exclusive travel retail expression will be available in World Duty Free stores across the UK, supported by an activation at London Gatwick South throughout July, offering travellers the chance to sample the ultra-premium gin.

The following month, activation will move to London Gatwick North and will run throughout August 2024.

“We are delighted with the launch of Silent Pool Gin Mediterranean Expression into Avolta’s World Duty Free network in the UK. Silent Pool Gin has an incredible brand story and provenance-based approach to craft distilling,” said Luis Coutinho, Global Marketing Director of Silent Pool Gin.

“The new and exclusive Silent Pool Gin Mediterranean Expression is inspired by the sunny countries of the Mediterranean, making it the ideal solution for the travel retail market and an ideal choice for travelers looking for something new, different, creative,” added Coutinho.

Silent Pool Gin Mediterranean Expression is inspired by Mediterranean botanicals and spices, including lemon, lime, coriander seed and juniper.

Its aromatic floral layers are largely composed of Italian honeysuckle and chamomile, a blend of Greek olive leaves and Spanish orange blossom honey.

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