Audi Announces Partnership with Bambuser, Launches 20 New Models via Video Commerce

STOCKHOLM, SE / ACCESSWIRE / July 4, 2024 / Bambuser AB (STO:BUSER) (FRA:5JL) Stockholm, Sweden – July 4, 2024 – Audi will launch 20 new car models in 2024, marking a major transformation of its business model. By partnering with Bambuser, Audi will leverage shoppable videos to enhance the digital customer journey and drive sales of electric cars. This partnership positions Audi at the forefront of innovation in the automotive industry.

Pontus Lamberg, Head of Digital Marketing at Audi Sweden, highlighted the importance of the collaboration: “We are supporting the brand’s largest model launch to date, with 20 new models over the next two years. Digital solutions will become a central part of the brand’s communication strategy. After a careful evaluation process, Bambuser was chosen. This reflects our ambition to strengthen our technology base and offer enhanced video solutions throughout the digital customer journey.”

Maryam Ghahremani, CEO of Bambuser, said: “Audi is at the forefront of technological innovation and sustainability, and we are honored to support them on this journey by offering them the most modern and efficient way to digitally interact with customers. Together, we look forward to shaping the future of online sales in the automotive industry through the power of video.”

The partnership aims to create a new digital customer experience, drive conversion of inquiries, and ultimately increase sales. Audi plans to launch a series of interactive and educational videos in mid-September 2024. These videos will educate and engage Audi’s target audience by providing information about the different electric car models and their unique features.

According to a recent Google study, 75% of car buyers say an online video influenced their purchasing decision. This is especially relevant since 90% of car buyers conduct online research before making their next major purchase.

This collaboration between Audi and Bambuser marks an important step in the integration of digital solutions into automotive sales, improving the customer experience through innovative video commerce. .

About Audi
Audi is an international manufacturer of premium cars and delivered just over 1.9 million new vehicles in 2023. The Audi Group generated sales of €69.9 billion in 2023 and employs 87,000 people worldwide, including around 53,000 in Germany. Audi is present in more than 100 markets worldwide with production at 16 locations in 11 countries. Audi focuses on new products and sustainable technology for the future of mobility. Automobili Lamborghini SpA, the sports motorcycle manufacturer Ducati Motor Holding SpA and Audi Sport GmbH are wholly owned subsidiaries of Audi AG. Audi Sweden is part of Volkswagen Group Sweden AB.

About Bambuser
Bambuser is the global leader in video commerce and has the largest customer base in its industry. More than 250 brands from over 40 countries use Bambuser’s best-in-class solutions.

Bambuser is a truly global company with headquarters in Stockholm and offices in New York, London, Paris, Tokyo and Turku, and a passionate team speaking over 30 languages. Founded in 2007 as a pioneer in live streaming, trusted by the world’s leading news agencies, Bambuser pivoted to Live Shopping in 2019, building on its legacy as an industry leader in video-first technology.

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Audi Announces Partnership with Bambuser to Launch 20 New Models via Video Commerce

SOURCE: Bambuser AB

View the original press release on accesswire.com