YUME YUME’s AI-Powered Fall 2024 Campaign Takes Inspiration from Rain

YUME YUME is gearing up for the launch of its Fall 2024 collection, dropping later this month. To celebrate the release, a new AI-generated campaign, created by artist Luke Nugent, is launching. Taking inspiration from rain and “its ability to create life,” the campaign explores the concept of epiphany and being a small part of a “greater whole,” much like a single raindrop running down a window.

Translating this message through the collection’s colors, fabrics, and silhouettes, fall 2024 includes new shoe styles like the ballerina flat, sabot boot, and clear ballerina boot. Elsewhere, the collection offers a host of ready-to-wear one-of-a-kind pieces that complement the seasonal footwear. Featuring pleated balloon skirts, oversized black silk and wool tuxedos, and cropped Italian wool coats, the collection fuses materials like fluffy mohair with real suede and soft silk.

Finally, accessories arrive in the form of the Puffy Hood and Mega Gloves, featuring supple suede fabrics that add elevation to the seasonal style.

Take a look at the new campaign above and stay tuned for the collection’s release in mid-July.

While you’re here, check out Bella Hadid in the new Saint Laurent campaign.