Levi’s and McLaren Racing launch heritage-inspired collection

Levi’s and McLaren The Racing Collection celebrates the history and innovation of both brands and offers fans vintage-inspired wearable items to show their support for their favorite team.

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Levi’s and McLaren Racing have announced their first collaborative collection, celebrating the history and innovation of both brands. The collection was launched on July 3, ahead of McLaren’s home race, the British Grand Prix.

Representing Levi’s boldness in motorsport, the collection is a unique assortment of limited-edition pieces carefully crafted by Levi’s to pay tribute to McLaren’s illustrious motorsport heritage. The collection is a rare opportunity for fans to own vintage-inspired wearable pieces that express their unwavering support for their beloved team.

Levi’s and McLaren Racing are two brands known for being at the forefront of innovation and pushing boundaries. The exclusive collection draws on McLaren Racing’s rich heritage, paying special homage to the team’s late 80s racing cars – some of the most successful Formula 1 cars of all time – and iconic red and white livery. The collection will also pay tribute to McLaren Racing founder Bruce McLaren and the Speedmark logo.

To mark the launch of this exciting collaboration, Levi’s and McLaren Racing fans are invited to visit Levi’s on Regent Street in London from 4th to 7th July. This immersive event will showcase the new collection and build excitement for the upcoming race. Attendees will be able to experience a range of McLaren activities, including a McLaren Racing simulator and the chance to win exclusive prizes.

Louise McEwen, Marketing Director, McLaren Racing, said: “Levi’s is an iconic global brand and we are delighted to be collaborating with them on this stunning collection inspired by our rich history and heritage, launching just in time for the British Grand Prix. We hope McLaren and Levi’s fans will love this collection as much as we do.