Cynthia Erivo and Ariana Grande announce the release of ‘Wicked’ with a message to the British public in a campaign called ‘Moments Worth Pay’

Cynthia Erivo and Ariana Grande will star in the film adaptation of the Broadway musical Wicked, which hits theaters later this year.

The duo playing Elphaba and Glinda appeared in the Moments Worth Paying For campaign promoting the Jon M. Chu-directed film.

“Watching a movie on the big screen is an experience like no other,” Grande says, and Erivo adds, “You can embark on any adventure.”

Grande continues: “Visit extraordinary new worlds,” and Erivo adds: “Even defy gravity.”

“With Wicked, everyone will have the chance to fly,” Grande says.

“So gather your friends and family and experience the spectacle that only cinema can offer,” says Erivo.

The Moments Worth Paying For campaign is run by The Industry Trust, which aims to combat copyright infringement in film and television and encourage audiences to experience cinema through legitimate sources.

Wicked will be released on November 22 in the United States.