Publicis Groupe ME&T announces the appointment of a new Head of Integration

Publicis Groupe Middle East & Turkey has promoted Abed Ismail to Head of Integration, shortly after the appointment of Khaled Abou Nader to Director of Integration.

Abed Ismail’s primary responsibility in his new role will be to enable the achievement of the Group’s integration objectives and promote organizational success through value creation and strategic partnerships.

As former Head of Consulting for the Practices division, Abed previously managed similar integration responsibilities across the Group’s various capabilities and will now support and accelerate the Group’s Power of One model.

Khaled Abou Nader, Director of Integration, Publicis Groupe Middle East and Turkey, said: “As we move forward with the integration process as a Groupe, I am confident that Abed’s capabilities will be very beneficial in delivering a faster, more optimized and seamless experience to the various entities and partners.”

During his career, including more than 14 years at Publicis Groupe Middle East and Turkey, Abed Ismail has held several key roles in the fields of media, data science and digital marketing transformation.

In 2020, he was appointed head of the Consulting practice, where his focus on digital marketing transformation was key to fostering client partnerships and driving growth by leveraging the Group’s capabilities and strategic partnerships.

Commenting on his appointment, Abed Ismail, Head of Integration, Publicis Groupe Middle East and Turkey, said: “I am delighted to take on the role of Head of Integration, Publicis Groupe ME&T. This new role offers a tremendous opportunity to bring together our diverse skills and deliver greater value to our clients by helping them digitally evolve in a complex and rapidly evolving ecosystem.”

“I look forward to working with the Group’s leadership team to deliver innovative and integrated solutions that meet the evolving needs of our customers and markets,” he added.

Abed has worked with global and regional clients across most industries, as well as diverse partners spanning technology, data, media, content, commerce and experience design.