Y2K Makeup and Hair Products: Discover the Trend

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They say history often repeats itself, and when it comes to the beauty trends taking over our time today, truer words have never been spoken. Over the past few years, we’ve seen celebrities and influencers repopularize some of the biggest trends from the ’90s and early ’00s that, until recently, were dismissed as cheesy or old-fashioned.

“Y2K beauty,” as it’s known, puts a modern spin on frosted eyeshadow, ombré lips, and hair clips of yesteryear, and it’s had such an impact on beauty enthusiasts on TikTok and Instagram that some of our favorite beauty brands are now getting in on the action, too. (Even celebrities from the era like Hayley Williams have taken notice.)

Even brands like ColourPop, BH Cosmetics, and NYX Professional Makeup, to name a few, have launched 2000s-inspired beauty collections that pay homage to trends from the past, and most of the products are still available for purchase. To take a trip down memory lane and add a little nostalgia to your makeup bag, read on to discover some must-have makeup products from the 2000s.