Northern Lights Announces Rebranding, New Website and Lighting Collections • Hotel Designs

TThe Northern Lights project combines a complete rebranding, seamless new website, investment In new avant-garde machinery, And A new lighting collection aiming in the international hotel market.

Northern Lights stands out for its team and capabilities, which are backed by decades of experience and expertise. An impressive project portfolio is fueled by a team culture that embraces every challenge. With design and manufacturing under one roof, their holistic approach uniquely positions them in the custom lighting industry.

Part of the rebranding mandate was to retain Northern Lights’ market leading positioning, rich heritage and British craftsmanship, whilst embodying its reinvented brand values. “Our previous branding did not fully reflect our unique market positioning, history and passion,” said Donna Bruce, CEO. “We have embarked on a major journey that marks a period of transitional growth, bold expansion and realignment of values. By uniting under a single, compelling vision, we are driving innovation, mobilizing our team, reshaping our product and service offerings and reconnecting with customers in a meaningful way.”

In conjunction with the new branding, a complete website redesign reflects the brand’s refined vision and market-leading positioning, combining beautiful design with enhanced functionality, with a focus on an improved user experience.

In addition to discovering their bespoke services and impressive project portfolio, the website makes it easy to specify Northern Lights’ extensive lighting collections for interior projects. New features include improved product filtering and searching, as well as the ability to easily add products to quotes and request finish samples in just a few clicks. By creating a online business accountBusiness customers can log in to view commercial prices and even purchase directly online.

The quiet luxury movement inspired twelve new collections of contemporary lightingdeveloped for the international hospitality market.

Precision Design details, sustainable raw materials and craftsmanship are expertly combined to capture the essence of refined minimalism.

Refined ironwork is enhanced with durable, hand-applied finishes, from matte black accented with brushed brass to rich bronze and cool whites. A range of elegant, understated shades includes fluted glass, metal, cast acrylic and soft oyster fabrics.

From the clean, simple lines paired with exquisite shades for directional lighting in the Axl collection, to the rich azure blues of the Novara with its ‘floating’ glass globes, the designs breathe new life into hospitality spaces whilst ensuring durability for heavy use. A quiet simplicity and honest design language are combined with a celebration of British craftsmanship and passion.

A new Ready to Ship lighting range has also been introduced, featuring products from the company’s expanded group, defending Northern Lights design principles has to provide accessible yet exceptional lighting solutions.

“Our plans for future growth are ambitious. Were not afraid of challenge And be bold, to ensure permanent northern lights push limits and exceed expectations. OUR The industry is built on relationships, And I am confident that our customers will appreciate the efforts we have invested. revitalized Branding, refreshed website and refined The lighting collections illustrate this commitment, and have been developed with our customers’ needs at the forefront.” said Donna Bruce.

Northern Lights is one of our recommended suppliers and regularly features in our Supplier News section of the website. If you would like to become one of our recommended suppliers, please send an email to Katy Phillips.

Main image credit: Northern Lights