Hilarious moment wine lovers are tricked into drinking gourmet wine – but it's actually an Aldi wine

WINE lovers at a horse show were tricked into drinking gourmet wine – which was actually from Aldi.

This hilarious video shows a flamboyant wine master – known as Justin Youraldi – serving measures of red, white and rosé to the upper echelons of society.

Ben Stevens/PinPepWine master Justin Youraldi tricked experts into drinking Aldi wine(/caption)

The wine sold by Aldi is much cheaper than the posh versions (/caption)

While they thought they were sipping exotic grapes from the world’s most exclusive vineyards, typically costing nearly 10 times the price, they were actually enjoying more modestly priced wines, priced at less than five pounds.

Some were even persuaded to put their ears to glasses of sparkling wine to see if they could identify which fizz looked the most expensive.

Audience members spoke eloquently about the wine’s aromas, balance, acidity and earthiness, with some even boasting about their vast wine knowledge – before the big reveal.

One surprised wine taster said: “I can’t believe it. I’m gobsmacked. I’m going to Aldi, you’ve gained a customer.”

Another sold a £7.99 bottle for between £30 and £40 and was shocked to learn he had been cheated by the supermarket wine.

Sam Caporn, Aldi’s head of wine, said: “The specially selected Toscana Rosso we see sampled in the secret clip has a lovely youthful colour with notes of red cherries, herbs and blueberries with fine but evident tannins on the finish.”

The wine, according to influencer TheWineWally, is reminiscent in flavour of Tiganello, known to be Meghan Markle’s favourite, retailing for around £150.

The main difference is the price, with Toscana Rosso retailing at just £7.99.

Sam Caporn added: “My top pick among the wines that have wowed Justin Youraldi’s customers is the Pierre Jaurant Côtes de Gascogne – pale and fresh with delicate green aromas of grass, herb, elderflower and citrus.”

It follows data from the supermarket that its wine sales were up 23 per cent compared to last summer.

A study of 2,000 wine lovers found that 43% of them served a low-priced wine and received compliments.

While 38% think many more expensive options are overrated.

A quarter (24%) admit they wouldn’t be able to tell the difference between a £5 wine and a £50 wine and 40% agree the wine rules are snobbish.

More than half (55%) of them fill their glass to the brim rather than measuring it, and 38% drink rosé all year round.

Participants were surprised to discover that the wine came from Aldi(/caption)

Wine lovers were left speechless (/caption)

Ben Stevens/PinPepThey tried red, white and rosé wine (/caption)

With 49% of consumers serving red wine straight from the bottle, they ignore the advice to let it “breathe” first.

In fact, more than a quarter (27%) of drinkers mix lemonade and wine, and 12% have even added an ice cube to a glass of red.

While 17% think that rosé is obtained by mixing red wine and white wine.

When buying wine, 29% simply choose the cheapest bottle.

How to Save Money on Alcohol

Alcohol can be expensive if you’re planning a party or hosting an event, but there are ways to cut costs.

It’s always important to drink responsibly. Here, Sun Savers editor Lana Clements shares some tips for getting the best price on alcohol.

Stocking up can mean big savings on drinks, especially if you want to buy wine or champagne.

Major supermarkets regularly offer 25% off when you buy six or more bottles of wine. These promotions usually take place around events such as bank holidays, Christmas and Easter.

If you know you’ll need alcohol later in the year, it might be worth taking action when you see deals.

Before you buy your favourite drink, make sure to shop around to find the best deal. You can use a comparison site such as pricerunner.com or trolley.co.uk.

Remember that loyalty cards can help you save more, so be sure to take that into account as well.

If you like white wine, wine clubs can also be a good way to save money and try new varieties. You’ll usually have to pay a membership fee in exchange for a lower price, so consider whether you’ll buy enough to make the one-time cost worth it.

And only 14% are influenced by the advice of wine experts, compared to 42% who are influenced by a special offer.

On average, drinkers will pay £9.24 for a bottle – but will shell out up to £16 for a good quality bottle.

An Aldi spokesperson added: “From our research, it is clear that customers are looking for great value and quality wines.

“We have seen a 23% increase in sales of our wines this summer as buyers explore our carefully selected wines.”

Do you have a money problem to solve? Contact us by emailing [email protected].

Additionally, you can join our Facebook group Sun Money Chats and Tips to share your tips and stories.