A cat as a boss? Krafton booth presents three titles at Gamescom 2024

At Gamescom 2024, held in Cologne, Germany, from August 21 to 25, Krafton showcased three of its titles: Dark and Darker Mobile, inZOI, and PUBG: Battlegrounds. The company’s B2C booth attracted visitors from around the world, offering a sneak peek at its games.

One of the highlights of the Krafton booth was inZOI, where a cat descending from the sky captured the attention of the attendees. In this simulation, participants take on the role of interns at AR Company, where they take an elevator to the office to begin their tasks. The experience begins with creating an intern ID badge, followed by managing a city and its inhabitants. In this scenario, a cat acts as a boss, guiding and supervising the players’ activities.

Visitors had the opportunity to try out inZOI for approximately 30 minutes, with each participant receiving an AR Company ID badge and a gift bag containing a notebook, pen, mouse pad, and stress ball. Krafton also offered a roulette event for those who completed three missions, including a social media posting challenge. Participants who completed all tasks were rewarded with additional memorabilia, such as t-shirts, water bottles, and keychains.

It was expected that inZOI would appeal mainly to female players. But the reality was quite different at the event: a significant number of male players lined up to try the game. These players were particularly involved in the character customization process, carefully creating avatars that looked like themselves or imitated characters from popular games. Their enthusiasm was evident as they inquired about the game’s features, demonstrating a keen interest in its mechanics.

One player, after completing the demo, commented: “It’s similar to The Sims, but inZOI offers a wider range of features, allowing for greater creative freedom.”

Across from the inZOI booth, the Dark and Darker Mobile demo station offered an experience deeply rooted in the game’s dark fantasy universe. Themed around the theme of a forgotten castle, the booth created an immersive atmosphere, with an entrance that made visitors feel like they were entering a dungeon. The setting was further enhanced by themed decorations that captured the essence of Dark and Darker Mobile, and even the staff were dressed in wizard costumes, adding to the atmosphere.

The booth featured 90 demo stations, including smartphones, tablets, and laptops, allowing all attendees to try out the game in a comfortable environment. Each session lasted approximately 20 minutes, and each attendee received a wizard hat as a souvenir. Dark and Darker Mobile also hosted a roulette event, offering additional prizes such as board games, capes, and tavern-style wooden cups.

The Dark and Darker Mobile booth attracted not only adult gamers, but also families, many of whom enjoyed the experience together. It was common to see families leaving the booth, smiling and wearing their wizard hats, clearly enjoying the experience.

Between the inZOI and Dark and Darker Mobile booths, Krafton set up a PUBG event zone. Here, visitors could take part in a shooting event, with prizes awarded based on their scores. On the other side, attendees could admire cosplays of iconic PUBG characters and take photos in a specially designed photo zone.

Krafton’s booth at Gamescom 2024 featured a diverse range of experiences across many genres, offering visitors a variety of entertainment options. The photos below capture the atmosphere and excitement of their showcase.