Inspired by her alcoholic great-grandfather, Beyoncé launches new whiskey

Queen Bey could become the queen of whiskey as Beyoncé gets into the booze business with a new spirit inspired by her alcoholic great-grandfather.

The Grammy Award-winning star has teamed up with whiskey maker Moët Hennessy to create a new luxury brand called SirDavis. According to a statement, the whiskey is named after Davis Hogue, Beyoncé’s paternal great-grandfather, who was a farmer and moonshiner during Prohibition who hid bottles of whiskey in the hollows of cedar trees.

“I’ve always been drawn to the power and confidence I feel when I drink quality whiskey and I wanted to invite more people to experience that feeling,” the singer said in a statement. “When I found out my great-grandfather was a clandestine alcoholic, I felt like my love of whiskey was doomed,” the statement continued.

It’s no surprise that Texas-born singer Beyoncé is launching a whiskey since she’s previously spoken about her love of the spirit, most notably on her latest album ‘Cowboy Carter.’

In songs like “II Hands II Heaven,” she sings “Bottle in my hand, the whiskey up high.” » And in “Bodyguard”, she sings “Inhalin’ whiskey when you kiss my neck. »

According to the release, the American whiskey is made from 51% rye and 49% malted barley and is reminiscent of Japanese and Scotch whiskeys while retaining the robust, deep flavors of classic American rye. The flavor profile is described as silky and sophisticated with layers of dark red fruits and spices like clove and cinnamon.

Like its founder, the whiskey has already won several awards, including Best In Class for American Whiskey at the 2023 SIP Awards and a gold medal at the 2023 New York International Spirits Competition, according to the press release.

SirDavis retails for $89 and is available for pre-order at SirDavis.com and will be available in retail stores across the United States in late September as well as select airports, including LAX.

For more information, visit sirdavis.com.