Visa Cash RB x HUGO Fashion F1 Livery Info app

To coincide with this year’s Singapore Grand Prix, Visa Cash App RB (VCARB) and fashion brand HUGO have unveiled the first Formula 1 fashion-inspired livery in over 30 years. The custom denim design, which pays homage to HUGO’s iconic style, is the first of its kind since Benetton’s famous ‘United Colors’ livery in the 1990s.

The collaboration goes beyond the car. The VCARB garage was decorated in a denim theme, while drivers Daniel Ricciardo and Yuki Tsunoda wore bespoke racing suits and HUGO gear throughout the weekend. Ricciardo said he was excited to push the boundaries: “Over the years we’ve seen fashion brands partner with F1 teams and drivers, particularly on the gear side, but we’ve never seen any of them take that step and fully immerse themselves on track. We’re really raising the stakes here and leading the way, showing that there’s so much more that can be done for brands. I think we’re definitely going to open the eyes of these fashion houses and see more fashion-inspired liveries come to life.”

Fashion enthusiast Tsunoda calls the partnership a bold statement: “It’s a true reflection of our identity and creativity. At VCARB, we aim to appeal to fans across all sectors: art, music, fashion.”

This collaboration marks a unique moment in F1, where fashion and high performance meet, a trend that continues to grow in both high fashion and streetwear.