Tech Day of Pink: Estée Lauder CIO’s global IT movement to fund breast cancer research

While it’s impossible to track the exact financial impact of Tech Day of Pink, since many participants make direct donations to the Breast Cancer Research Foundation, Smith says he can award more than $165,000 in donations annually. last at the BCRF. This came solely from donations collected during the benefit concert, silent auction and walkathon. This year, they aim to increase that amount to $250,000, enough to fund a researcher for a full year through the BCRF.

It’s the 8th annual Pink Tech Day, and Smith’s biggest hope is that they “never have to do this again, because we end breast cancer,” but in the meantime, he hopes that the cause will continue to grow in both awareness and funding, bringing more tech workers into the fold. He hopes to gain more ambassadors for the cause, attracting more “people who will continue to promote this cause – until we see the success of the mission.”

“I never imagined in the first year that millions of people and hundreds of companies would participate, that we would have a concert or that we would do a marathon. I want to make sure this effort continues until we end breast cancer,” says Smith.