ILLICIT ELIXIRS ANNOUNCES LAUNCH AT WALMART

Ready-to-drink functional beverage line rolled out in hundreds of locations across the country

LAS VEGAS, May 6, 2024 /PRNewswire/ — Illicit elixirs is proud to announce large scale retail distribution to Walmart. The recently launched ready-to-drink functional beverage line will be available in approximately 265 brick-and-mortar stores across 41 states. The first sparkling, seductive and fruity flavors of Illicit Elixirs – Let’s Party Peaches, Watermelon Lime Thirst Trap, Fruity Late Night Call, Vegas Debauch-A-Berry – will be available for purchase in-store and online.

“Our relationship with Walmart has been incredible and we are excited to move into this next phase,” says Co-founder of Illicit Elixirs, John Valiton. “Walmart understood and appreciated our brand vision and saw its potential from the earliest stages. We are honored to have them as a true partner, and moving us from e-commerce to in-store feels like a true testament to not only our drinks, but also also the support of Walmart.

Powered by a functional medicine approach to whole-body health and wellness, illicit elixirs are low in sugar and calories, made with real fruit juice, non-GMO, caffeine-free, and artificial sweeteners, and are also without alcohol. The brand worked closely with functional neurologist Dr. Chris Caffery to develop DopaJoy™ – a proprietary blend of active ingredients including supplements, amino acids and antioxidants – which is included in every can and is designed specifically to support the dopamine production process.

This launch further enhances Illicit Elixirs’ rapidly growing distribution across United Stateswith availability already in store at Southern California, Nevada, Tennessee, Minnesota And Wisconsinas well as Chicago, IL. They are also available for purchase online at Amazon.

To learn more about treating the mind and body with something new and exciting, and to see a complete list of all where to buy, please visit Illicit Elixirs at www.illicitlixirs.com.

ABOUT ILLICIT ELIXIRS

Illicit Elixirs is a line of flavorful ready-to-drink beverages designed to support dopamine production. Dopamine is the “happy hormone” that plays an important role in your brain to regulate many bodily functions, including memory, movement, motivation, mood, attention and more. Each flavor of Illicit Elixirs contains DopaJoy™, a proprietary formula of functional ingredients including vitamins, antioxidants and amino acids. Illicit Elixirs’ goal is to bring “happy hedonism” to consumers, encouraging them to indulge in a range of fun and functional ready-to-drink beverages. Each flavor is fruity, low in calories, free of artificial sweeteners or caffeine and can be enjoyed alone or mixed into cocktails. To learn more, please visit www.illicitlixirs.com.

SOURCE Illicit Elixirs