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Ami Colé’s first collaboration is inspired by healing – Essence

Ami Colé’s first collaboration is inspired by healing – Essence

Ami Colé's first collaboration is inspired by healing

Courtesy of Ami Cole

They say that when women heal, they can create magic. And when do we get together? There is nothing we cannot achieve. That certainly goes for Ami Colé founder Diarrha N’Diaye-Mbaye and the brand’s first collaborator, beauty influencer Aysha Harun.

After Harun faced a devastating divorce, she began her healing journey, which her followers quickly took notice of. “I started getting comments on my posts and in my DMs saying how much happier I seem lately. My followers were proud of how far I’ve come,” Harun told ESSENCE.

Ami Colé's first collaboration is inspired by healing

Assurance from Harun’s followers led her to regularly capture the phrase “happiness looks good on you.” The phrase gave him the courage to continue moving forward on his journey. One of Harun’s followers who noticed his journey to happiness was N’Diaye. “I discovered that Diarrha (N’Diaye) was already following my journey on YouTube and that the brand was founded by a fellow black Muslim woman,” she says. “After trying Skin Enhancing Tint, I was instantly obsessed and that’s when the love affair with Ami Colé began,” says Harun. When she fell in love with Ami Colé products, she shared them on her social networks.

Both women have had similar journeys navigating relationships, religions, and hardships. Their online connection eventually led to an in-person meeting, where Harun presented Diarrha with a proposal she couldn’t refuse. From there the first Ami Colé collaboration was born.

Ami Colé's first collaboration is inspired by healing

“Happy” lip oil contains natural ingredients – like moisturizing baobab seed oil, camellia oil and passion fruit – perfect for nourishing our smiles. Even more? The soft nude tone can be combined with the Soft Shape Lip Liner in Café Touba, a walnut brown tone – making up the Happy Duo.

Overall, this limited-edition lip oil treatment is an ode to discovery after healing — aligning the paths of both women who chose to move forward despite the hardships they faced.

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