Meet our new All 4 Pets spokesperson!

We’ve chosen a new mascot – affectionately known as “Spokesman” – for our All 4 Pets brand!

Well, actually, you helped us choose!

Every week, our beloved “Spokespet” is the face of our All 4 Pets newsletter, serving as honorary editor. It’s finally time to say goodbye to our last spokesperson Sora, the jumping spider, and replace her with someone new.

We asked you all to enter your pets in our spokesmodel contest and we received over 900 submissions. After narrowing it down to 12 finalists, we let the community vote for their favorites to decide who we’d crown.

After nearly 13,000 votes, the winner of our All 4 Pets competition is…

And the winner is …

Freddie! This adorable Golden Retriever received over 41% of the votes, narrowly edging out our runner-up Scooter, the turtle from Berkley Primary School.

Freddie is from Troy and is already quite well known.

Its owner says: Freddie loves the spotlight and has become famous on TikTok for his love of the ice cream truck. He is more human than dog and is the best boy.

We can’t wait to see how Freddie performs in his new role!

Thank you to everyone who voted – and a special thank you to our lovely finalists. You are all winners for us.