Else Nutrition Completes Rollout of New Kids’ Ready-to-Drink Shakes in 276 Stores of Major Midwest Retailer

Else Kids and Toddler Product Line Available at Midwest Retailer, Expanding Brand Reach to Millions of New Customers

VANCOUVER, British Columbia, June 17, 2024 (GLOBE NEWSWIRE) — OTHER NUTRITION HOLDINGS INC.BABY) (BABY) (0YL.F) (“Other” or the “Business”), today announced the successful rollout of its new children’s ready-to-drink shakes at a major Midwest retailer, making the products available in all 276 of the retailer’s locations. Else Nutrition’s full product line was released in the first week of June 2024.

Key highlights of the deployment include:

• 276 stores: Wide distribution in a key region known for its grocery innovation.

• Solid positioning on shelves: Privileged location in the store, ensuring great visibility.

• Positioning of the central shelf: Strategically located for easy access for busy parents.

• Appropriate SRP (suggested retail price): Competitive pricing to deliver great value to consumers.

This retail giant is known for its high-quality offerings and exceptional customer service with a major presence in Michigan, as well as additional locations in Illinois, Indiana, Kentucky, Ohio, and Wisconsin. The retailer is a leading force in large format food retailing, including both supermarkets and hypermarkets, consolidating Else Nutrition’s presence in a key region with a partner known for its commitment to freshness , value and a clean store format. The successful launch at this retailer represents an important step in Else Nutrition’s strategy to expand its presence in the U.S. retail market, making nutritious plant-based options more accessible to families nationwide.

The retailer now offers the following Else Nutrition products:

• Else Organic Plant-Based Complete Nutritional Drink for Toddlers: Certified organic plant-based nutrition suitable for toddlers.

• Else Toddler Omega Complete and Balanced Nutritional Drink: Providing essential omega fatty acids for developing minds.

• Else Ready-to-Drink Kids Shakes – Chocolate: A delicious and nutritious chocolate-flavored shake made from real, whole foods.

• Else Ready-to-Drink Kids Shakes – Vanilla: A creamy and healthy vanilla shake, perfect for growing children.

“Partnering with this leading retailer to bring our new kids’ ready-to-drink shakes to families across the Midwest is an important milestone for Else Nutrition,” said Hamutal Yitzhak, CEO and co-founder of Else Nutrition. “Their commitment to offering fresh, high-quality produce aligns perfectly with our mission to provide children with clean, sustainable, plant-based nutrition.” We are confident that parents will appreciate the convenience and nutritional benefits of our shakes.

The story continues

Else Nutrition’s ready-to-drink kids’ shakes are designed to meet the nutritional needs of growing children with clean, minimally processed ingredients that are free of dairy, soy, gluten and GMOs. These products provide essential vitamins and minerals, making them a great choice for children with food sensitivities or those looking for plant-based alternatives.

To learn more about Else Nutrition’s offerings and revolutionary approach to children’s nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is an internationally expanding food and nutrition company focused on developing innovative, clean, whole grain food and nutrition products. plants for infants, toddlers, children and adults. Its revolutionary, plant-based and soy-free formula is an alternative to ingredients specific to dairy-based formulas. Since launching its complete plant-based nutrition for toddlers, featuring whole foods, almonds, buckwheat and tapioca, the brand has received thousands of impactful testimonials and reviews from parents, gained the support of domestic retailers and achieved rapid sales growth.

Awards and Recognition:

• “2017 Best Health and Diet Solutions” award at the Global Food Innovation Summit in Milan

• #1 Best Seller on Amazon for Fall 2020 in New Baby & Toddler Formula

• 2021 “Best Dairy Alternative” Awards at World Plant-Based Expo

• Nexty Award Finalist at Expo West 2022 in the Plant-Based Lifestyle Category

• In September 2022, Else Super Cereal reached the rank of best-selling baby cereals of all brands on Amazon.

Investor Relations Contact:

Alexandra Schilt
Crescendo Communications, LLC
Office: (212) 671-1020
E-mail: [email protected]

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Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are generally identified by words such as “will” or similar expressions. Forward-looking statements contained in this press release include statements regarding the expected filing dates of the Company’s financial reporting materials. These forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors that management believes are appropriate in the circumstances. No guarantee can be given that the above will prove to be accurate. The forward-looking statements made in this press release assume, among other things, that there will be no supply chain interruptions or failures due to COVID-19 and that the manufacturing, brokerage agreement and supply logistics with the company will not end. . Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.