James Martin ‘wanted to find a hole and cry’ after major TV mistake

James Martin – whose show Great British Adventure airs this weekend (Saturday June 22) – once made an embarrassing X-rated mistake while live.

The 51-year-old chef’s humiliating moment took place in 2012, when he was still presenting Saturday Kitchen on BBC One.

James Martin on the confusion in his remarks

In 2012, during his Saturday Kitchen days, James had a moment to forget about hosting the show.

In 2023, James recalled the moment that left him wanting to “find a hole and cry.”

Speaking on The Travel Diaries podcast, the star, who suffers from dyslexia, said: “I was doing my old show on the BBC, and Rick Stein… I was coming off a Rick Stein VT, and usually I am kind of I’m reading the auto cue thinking I can’t spell that, I can’t say that, so I have to change that.

“But for some reason I didn’t because I was too busy getting ready with tidbits and chatting with my guests, and I remember just looking up – James, we’re coming to you in five, four, three, two.” , one, and I read it,” he then continued.

“And for some reason I just mixed up all my words.”

James Martin on his moment of forgetting

The TV star then went on to say: “What he was supposed to say was, ‘What a delicious dish, Rick; Now I’m going to make spotted cock and custard, and now I’m going to show you what to do.

“What I said was ‘what a delicious cock, Rick,’ and before I even apologized, they were laughing in my ear,” he said.

“I have the BBC laughing out loud, the producers are getting wet. I just wanted to find a hole to cry in, and I had to keep going – you had to keep going for 12 minutes live, knowing full well that the whole time you’re doing this, and the producers are in my ears, ‘It’ went viral, it went viral,’ and you’re trending everywhere,” he then said.

“It’s in the national newspaper, and I was still on the air!” There’s nothing you can do about it.

“I just wanted to find a hole to cry in.”

The TV star explained that mistakes can “snowball” when you mix the stress of live TV with “someone who’s dyslexic”.

James was then asked what Rick’s reaction was to the mistake.

He revealed the celebrity chef texted him within 15 minutes, thanking him for the “ultimate compliment”.

Read more: Jane McDonald’s ‘terrible’ first meeting with James Martin: ‘He greeted her and she just walked past him’

James Martin’s Great British Adventure will be broadcast on Saturday June 22 at 12:40 p.m. on ITV1 and ITVX.

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