The hottest Halloween costumes in your area: Google Frightgeist reveals trends for 2024

If you’re trying to avoid wearing the same Halloween costume as everyone else — or if you’d rather blend in with the crowd — Google’s new Frightgeist page has you covered.

Google Trends analyzed the top Halloween costume trends of 2024, revealing the hottest trends both nationally and in your region. Google’s lists compare search interest in 2024 to search interest in 2023, meaning the outfits on the list have seen the biggest increase in searches since last year. This doesn’t necessarily mean they’re the most searched for costumes overall.

From “Beetlejuice”-inspired ideas to Raygun, the Paris Olympics breakdancer, to a Chipotle burrito, this year’s top Google costume trends run the gamut of pop culture.

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According to the National Retail Federation, total spending in adult costumes is expected to reach $1.8 billion this year, while spending on children’s costumes is expected to reach $1.3 billion. Interest in pet costumes also remains high: Pet owners are expected to spend about $700 million to dress up their pets.

How to see the most popular costumes in your area

If you want to know the most popular costumes in your region, click “Costume Map” at the top of the Google Frightgeist page and click on the region where you live.

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For example, the five most popular costumes in the Denver, Colorado area are Velma, Wolverine, Maleficent, Harley Quinn and race car driver.

Cosplay as Lydia Deetz, the Sandworm and title character Beetlejuice, from the hit 80s comedy/horror film “Beetlejuice” at the Midsummer Scream Halloween and Horror Convention, July 28, 2024, in Long Beach, California . “Beetlejuice” themed costumes are

The 25 Most Popular Halloween Costumes in 2024

1. Shrunken Head Bob
2. ray gun
3. Nap
4. Delores
5. Pomni
6. Envy (from the inside out)
7. Red (from Descendants)
8. Dr. Destiny
9. Sabrina Carpenter
10. Lady Deadpool
11. Chipotle Burrito
12. Anger (from the inside out)
13. Disgust (from the inside out)
14. Wolverine
15. Anxiety (from the inside out)
16. Delia Deetz
17. Gambit
18. Dune
19. Footman
20. hedgehog shadow
21. Joy (from the inside out)
22. Peely (from Fortnite)
23. Lydia Deetz
24. Soulja boy
25. Godzilla

The 15 Best Kids’ Halloween Costumes of 2024

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1. Red (from Descendants)
2. Dr. Destiny
3. Children’s pool
4. Gojo
5. Wolverine
6. Queen of Hearts
7. Peeled
8. Corpse Bride
9. Footman
10. Godzilla
11. Ghostbusters
12. M&M
13. Taylor Swift
14. Jack Skellington
15. inflatable alien

The 15 Best Halloween Costumes for Dogs in 2024

1. Dog pool
2. Stegosaurus
3. Hot dog
4. Basketball
5. Beetle juice
6. Wolverine
7. sandworm
8. Hippo
9. Sherlock Holmes
10. Zero
11. Donkey
12. Fireman
13. Batman
14. Footman
15. Target

The duo’s 15 best Halloween costumes

1. Wolverine and Deadpool
2. Velvet and veneer
3. Janet and Rita
4. Jack and Coca-Cola
5. Lightning McQueen and Sally
6. Kim Possible and Ron Paravel
7. Judy Hopps and Nick Wilde
8. Max and Roxanne
9. Mordecai and Rigby
10. Deer and Hunter
11. Snoopy and Woodstock
12. Lady and the Tramp
13. Garfield and Odie
14. Police and Prisoner
15. Frog and Toad