Vice president of Chinese car company faces backlash after video shows him eating hotpot in car

A senior executive at an automobile company in China has sparked significant backlash after sharing a video of himself enjoying a hot meal inside his company’s new car model, aiming to promote its multifunctional use and air filtration system.

Yang Dacheng, vice president of Zeekr Intelligent Technology – a publicly traded electric car maker controlled by Geely Auto – shared a video on Weibo on October 11, showing him and his team sitting around a small table with a slow cooker. and several dishes within the new Zeekr MIX model.

The video showed Yang and her guests rotating the front seats to face the back seats, setting up an expandable table between them and preparing a hot meal complete with tripe, crispy pork, vegetables and four sauces.

Yang emphasized the car’s efficient and comfortable air conditioning, even suggesting that it was spacious enough to play mahjong inside.

He also stated: “Product development should always incorporate genuine user feedback, and our collaboration with users during the design of Zeekr MIX was seamless.”