I was shocked by how good this super cheap 4K Roku TV is

When I was first offered the new Veltech 43in Roku TV for review, I was skeptical. After all, considering it costs just £209, I was expecting a compromise: subpar picture quality, sluggish performance, or sound that could act as background noise for a 90s dial-up modem. But I took it – and I’m glad I did. have accepted.

Veltech and Roku’s new range of TVs start at 32 inches (£119) and go up to 55 inches (£296). On paper, they sound too good to be true: all the apps you’d expect (Netflix, Prime Video, Disney+, BBC iPlayer, etc.), smooth 4K resolution, and even smart home integration with Alexa and Google Assistant.

But the real shock? I think it really delivers. See why this little TV could be the steal of the century.

Picutre Quality and Roku UI

Veltech claims that this model offers “impeccable TV quality”. Sure, it’s not an OLED screen that’s going to blow your mind, but for a kitchen or bedroom, this TV gets the job done very good.

With its 4K resolution, you get sharp images and vibrant colors. Watching a nature documentary on Netflix, the greens of the forest popped, the close-ups of the animals were incredibly detailed and I honestly couldn’t believe it was all coming from a £209 screen.

Is it perfect? To a super discerning eye, you might notice it’s not as bright or sharp as a high-end set, but let’s keep in mind: this isn’t a £1,000 OLED TV. For the price, the image quality is surprisingly good, and unless you’re very picky, you’ll be impressed.

What really sets this TV apart is the Roku operating system. That’s it happily simple and fast. From the moment you turn it on, the user-friendly interface feels intuitive, even if you’re not the most tech-savvy.

There’s no confusing menu to navigate – everything is presented on an easy-to-use, customizable home screen, meaning there’s no need to endlessly scroll through menus just to watch your favorite show.

Roku Search is also a useful feature. Want to find a movie or show? You can search all your apps at once, and the TV will even tell you where to watch for free.

Now, let’s talk about a feature I didn’t expect to like as much as I do: voice control. The TV’s integration with smart speakers like Echo and Google Assistant isn’t just new either. Whether it’s turning up the volume or finding your favorite series without ever touching the remote, it’s a genuinely useful feature – especially when the remote has mysteriously disappeared under the sofa cushions.

I’m especially a fan of how customizable Roku’s interface is—dynamic backgrounds and screensavers let you add a personal touch that makes the TV feel uniquely yours.

Any disadvantages?

This is where things fall a little short: the sound. Although the TV comes equipped with Dolby Audio, the overall experience can seem a little dull. Don’t get me wrong – the sound is crisp and you’ll have no problem hearing dialogue (Dolby really helps with this), but it lacks the depth and immersion that makes a film feel cinematic.

To watch TV every day, it’s fine. But if you’re planning on turning your living room into a home theater, you might want to consider investing in a soundbar to give it that extra boost.

The Veltech Roku TV won’t win any design awards, but it’s stylish enough for a budget option. The downside? The ports are located at the bottom, so unless you have some cable management tricks up your sleeve, you could be stuck with unsightly wires dangling below the screen. It’s a small annoyance, but worth noting.

Also, this may seem trivial, but the buttons on the remote click loudly. It’s a minor complaint, but if you’re planning a quiet movie night while everyone else is asleep, the “click-click-click” can drive you crazy.

Final Verdict

So would I recommend the Veltech 43in Roku TV? Absolutely. For £209 this TV does a lot more than I expected. It has all the features you want from a modern TV – 4K resolution, seamless user interface, voice control, and smart speaker integration.

Sure, the sound needs a boost, and the loud clicks from the remote aren’t the most pleasant, but they’re easy to ignore when you consider the price.

If you’re looking for an affordable 4K TV that doesn’t skimp on the essentials, this Veltech Roku model could be the best bargain you’ll find this year. Now, if you’ll excuse me while I ask Google Assistant to play the next episode of Only murders in the building – without ever touching a button.

The Veltech X230 43″ 4K Ultra HD Smart TV is available to buy now from AO.com for £209.

Did you like this? I think this is the best looking wireless speaker you can find.