Deion Sanders defends reporter who was fired after visiting Boulder

After Colorado’s 34-23 win over CincinnatiDeion Sanders took to social media to defend national analyst Phillip Dukes, who was reportedly let go by On3 after his recent visit to Boulder. Sanders expressed his support for Dukes and highlighted his talents and work ethic.

“What’s really going on?” Sanders wrote, adding, “My husband, Phillip Dukes, is a free agent, I just learned. This young brother is really talented, smart, relational and will go to great lengths. Networks and media, check it out. On3sport what is really going on? God bless you, my brother.”

Sanders’ public endorsement of Dukes prompted a response from On3 founder and CEO Shannon Terry, who directly addressed Sanders’ comment. Terry responded: “Coach @DeionSanders, with all due respect, as my mom and dad told me growing up, ‘mind your own plate.’” He emphasized that he and Dukes had a positive discussion about what was best for the careers of both Dukes. and On3, who claim they are “good and have a plan.” However, Sanders’ son, Deion Sanders Jr., did not appreciate Terry’s reaction and responded by telling him to “watch your tone.”

The situation has drawn further attention, especially given Dukes’ admiration for Colorado’s football culture. During his visit, Dukes noted the atmosphere at Folsom Field and compared it favorably to some of the SEC’s renowned venues – a telling comment from an analyst familiar with the nation’s most passionate football communities.

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The incident further extends Coach Prime’s commitment to standing up for those he believes in and his reach within the media landscape. With his endorsement, Sanders highlighted Dukes’ skills and highlighted his potential value to other media outlets and networks.

While his future remains uncertain, Dukes’ endorsement of Sanders and his high praise for Colorado’s program make him a notable figure. The interaction also illustrates the complex dynamics between media personalities, athletes and organizations, especially as prominent figures like Coach Prime use their platforms to advocate for others and influence industry decisions.