Apple sued for £3 billion for allegedly trapping 40 million iCloud customers to ‘price-gouge’

Apple is being sued for £3 billion (US$3.8 billion/AU$4.6 billion) by British consumer rights group Which? after it claimed the company forced its customers to use its iCloud services.

The lawsuit alleges that Apple broke competition law by effectively locking millions of British customers into its iCloud service, forcing them to accept price increases. Price plans range from 99p ($1.25) to £54.99 ($70), and were increased by 29% last year.