1 in 2 Indian consumers consider hygiene and assurance of absence of adulteration when purchasing milk

Mumbai, India, June 1, 2024 /PRNewswire/ — Creamline Dairy Products Limited (CDPL), a subsidiary of India The largest diversified food and beverage company, Godrej Agrovet Limited (GAVL), recently released a report on milk. Title ‘From bottom to top… India says bravo to milk,‘ it captures consumer opinions on consumption and preferences for milk and milk-based products.

The milk report highlighted that 55 percent of consumers believe that unbranded milk is unhygienic for consumption. Additionally, with 70 percent of consumers willing to pay more for safe, high-quality milk, the report reiterates growing consumer demand for pure, safe dairy products.

Commenting on the results, Bhupendra SuriCEO, Godrej jerseysaid, “Indian consumers today are very health conscious and strive to choose the best for themselves and their families. The report’s findings also reflect the same: 1 in 2 consumers consider hygienic sourcing, processing and packaging. in addition to the assurance of the absence of adulteration when purchasing milk.

Ahead of World Milk Day, the report was released alongside the launch of CDPL’s new product – Godrej My farm milk, premium quality milk straight from Godrej’s farm to consumers’ doorsteps. Godrej My Farm milk sourced directly from Godrej farm, pasteurized and packaged using cutting-edge technology, ensures that the milk is fresh with its natural flavor and nutritional value intact. Be available only in Hyderabadthe entire process is automated, thus making Godrej my farm milk without human contact having its own supply chain from feeding to reproduction.

Priced at INR 50 for 500 ML, Godrej my farm is currently available in over 70 modern commerce stores as well as leading fast commerce channels such as Zepto, MilkBasket, BB Daily and FTH Daily. The company aims to be present in more than 500 modern trade stores and all fast trade chains in the city of Hyderabad by the end of the year.

Commissioned by Godrej jerseythe research was conducted by YouGov in the cities of Bangalore, Chennai, Delhi, Hyderabad, KolkataLucknow, MumbaiAnd Pune.

About Godrej Agrovet

Godrej Agrovet Limited (GAVL) is a diversified, research and development-driven agribusiness conglomerate dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. GAVL occupies leading market positions in the various activities it operates: animal feed, crop protection, oil palm, dairy, poultry and processed foods. GAVL has a pan India presence with annual sales of over one million tons of high quality animal feed. Our teams have worked closely with Indian farmers to develop large oil palm plantations, helping to bridge the gap between demand and supply of edible oil in the country. India. In the crop protection segment, the Company has a strong presence in the B2B segment through its subsidiary Astec Lifesciences and through its extensive distribution and network network.India offers innovative agrochemical offers covering the entire life cycle of crops. In the dairy, poultry and processed foods segment, the Company operates through its subsidiaries Creamline Dairy Products Limited and Godrej Tyson Foods Limited. Apart from this, GAVL also has a joint venture with ACI Group of Bangladesh for the animal feed sector in Bangladesh.

For more information about the Company, please log on to www.godrejagrovet.com.

Media contact:

Gaurav S Kapoor
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+91 9867 161 966

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