DAVIDsTEA Enters the Ready-to-Drink Market with Cold Brew Iced

MONTREAL, June 13, 2024 (GLOBE NEWSWIRE) — DAVIDsTEA Inc. (TSXV:DTEA) (“DAVIDsTEA” or the “Company”), a leading tea merchant in North America, today announced the launch of its all new tea ready to use. Cold Brew Sparkling Iced Tea Beverages (PRD), now available in three unique flavors at all DAVIDsTEA flagship stores across Canada and online at davidstea.com.

DAVIDsTEA’s new Ready-to-Drink range offers great fizz with an even more pronounced flavor.

DAVIDsTEA’s new cold brew sparkling iced tea beverages bring the unparalleled taste of its much-loved and highly successful tea blends to an even wider audience. The inaugural launch of the RTD collection includes sparkling versions of the bestselling organic Earl Gray cream, the energizing organic queen of tarts and the caffeine-free magic potion. A unique cold brew process of slow brewing for up to 24 hours delivers an authentic, smooth, clean taste.

“We’re making premium tea more accessible than ever,” said Sarah Segal, CEO and Brand Manager, DAVIDsTEA. “While everyone loves the ritual of brewing a cup of loose leaf tea, the reality is that there are times when you need a quick and easy solution. Our new Clean Label Ready-to-Drink Cold Brew Sparkling Iced Tea, made with natural ingredients and no artificial ingredients, is designed for our DAVIDsTEA customers who have been with us for years and have requested their favorite flavors in this format.

All three flavors of DAVIDsTEA’s new ready-to-drink cold brew sparkling iced teas are available online at davidstea.com for Canadian and U.S. customers, as well as in-store at DAVIDsTEA flagship stores across Canada.

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About DAVIDsTEA

DAVIDsTEA offers a specialty brand selection of high-quality, exclusive loose leaf teas, pre-packaged teas, tea bags, tea-related accessories and gifts through its e-commerce platform at www.davidstea.comand Amazon Marketplace, its wholesale customers which include more than 4,000 grocery and drug stores in Canada and 170 grocery stores in the United States, as well as 18 company-owned stores across Canada. The Company primarily offers Company-proprietary tea blends, as well as traditional single-origin teas and herbs. The team’s passion and knowledge for tea permeates the company culture and is rooted in the enthusiasm to explore the taste, health and lifestyle elements of tea. With a focus on innovative flavors, wellness-focused ingredients and organic tea, the company launches seasonal “collections” with a mission to make tea fun and accessible for everyone. The company is headquartered in Montreal, Canada.

For further information or media inquiries, please contact:

Kelly McDougald
DAVIDs TEAS
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a4411d92-e248-4001-9547-d19572723d31