New report reveals how Gangwon 2024 inspired athletes and fans

Gangwon 2024 visitors also praised the Play Winter Zone festival venues which offered a wide variety of free activities in various locations, including sports demonstrations, live music, and interactive culinary and craft experiences. The festivals, organized by the PyeongChang 2018 Legacy Foundation in collaboration with the Gangwon 2024 Organizing Committee, welcomed more than 110,000 visitors during the YOG, with 70% of fans surveyed saying they greatly enjoyed the cultural and sporting activities on offer. , ranking them eighth. or more out of 10.

Paying tribute to the host country following the success of the YOG, President Bach said: “All this would not have been possible without the excellent work of our Korean friends: the organizing committee, the Korean people, the volunteers, the different levels of government. . Everyone was very committed to making the Gangwon 2024 Winter Youth Olympic Games a brilliant success. »

Record digital reach across Olympic digital platforms

In addition to its on-site success, Gangwon 2024 also achieved impressive digital engagement, surpassing previous YOG benchmarks across Olympic digital platforms.

In total, the YOG reached more than 810,000 users across Olympic web and app platforms, representing an increase of 26 percent compared to the Lausanne 2020 Winter YOG. Meanwhile, on Olympic social media, the YOG generated 313 million engagements across official @Olympics channels. , making Gangwon 2024 the IOC’s most successful social media campaign since the Beijing 2022 Winter Olympics, with President Bach calling it “an unprecedented result for a junior event – ​​a resounding success that we greatly appreciate.” .

Television coverage of Gangwon 2024 also reached approximately 137 million unique viewers worldwide. The shift to digital platforms has led to a significant increase in digital consumption, with a 336 percent increase in minutes watched compared to previous YOGs, highlighting the changing landscape of sports media consumption and the growing importance digital streaming.

Presenting the report to the EB, Hong Zhang, IOC Member and Chairman of the Gangwon 2024 Coordination Commission, said: “The Gangwon 2024 Winter Youth Olympic Games have truly set a new benchmark for events sports for young people. Our athletes and spectators experienced the magic of the Olympic spirit first-hand, and the record-breaking digital engagement demonstrated the global reach and impact of these Games. We are proud of the positive feedback and overwhelming support from our local and international audiences. This success would not have been possible without the dedication and hard work of everyone involved. »