Harris Poll Announces 20th Anniversary Sponsorship of Pharma PR & Communications Summit

The Stagwell Agency (STGW) to share tips for communicators during the 2024 election cycle

NEW YORK, June 27, 2024 /PRNewswire/ — The Harris Poll once again sponsors the Fierce Pharma PR & Communications Summit, the premier event dedicated to providing life sciences communicators with industry updates and best practices for marketing strategies. successful communication in today’s complex healthcare environment. The summit will take place July 8 and 9, 2024 to Jersey CityNew Jersey.

Michele Salomonvice president, The Harris Poll, will participate in a panel on July 8 provide guidance to communicators during the 2024 election cycle, a cycle in which communicators face unprecedented challenges and opportunities in a landscape marked by political discourse. With additional experts from Boehringer Ingelheim, National Pharmaceutical Council, Teva and Weber Shandwick, The panel is designed to provide industry professionals with essential information to navigate the complexities of current campaign rhetoric and its impact on pharmaceutical and biotechnology products.

Salomon will share various research from the Harris Poll to help communicators understand public opinion on when, how and why businesses should approach the election cycle.

“We see so much data about how the public feels and it’s not always clear that they feel heard,” Salomon said. “The public is tired and scared, unsure about many things, both personally and politically, finds current events stressful and doesn’t know if they can speak out about the issues they care about.”

This environment is reflected in companies and organizations, even if the challenges are different. “Rather than jeopardizing a friendly or family relationship if we speak out, companies risk their reputation by offending their customers, investors and other stakeholders. Our data helps explain the broader context while providing specific advice that communicators can put into practice. » said Solomon.

The panel will explore:

• Strategies for responding to growing political discourse and navigating the delicate balance between corporate communication and political influence

• Actionable insights on developing a proactive communications plan that anticipates and responds to the changing industry landscape during election season.

• How the industry is perceived in the context of political influence and lobbying and understanding the implications

• Crisis communications strategies tailored to address specific electoral cycle challenges, ensuring preparedness for potential reputational risks

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The Harris Poll has decades of experience across health insurance companies, pharmaceutical/biotechnology/medical device companies, medical associations, nonprofits, health and wellness companies and the academic world.

About the Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values ​​of modern society to inspire leaders to create a better future. The firm works with clients in three primary areas: building a 21st century business reputation, developing brand strategy and tracking performance, and gaining organic media through public relations research. One of the oldest surveys in the United States, The Harris Poll, has tracked public opinion, motivation and social sentiment since 1963, and is part of Stagwell, the challenger holding company created to transform marketing. To learn more, please visit www.theharrispoll.com

Contact:
Michele Salomon
[email protected]

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SOURCE Tagwell Inc.