Cara Delevingne says she’s ‘so inspired’ by her LGBTQ+ peers as she kicks off Pride Month with CK campaign (exclusive)

Delevingne stars in Calvin Klein’s ‘This Is Love’ ads — and PEOPLE has the exclusive behind-the-scenes look

Cara Delevingne is putting her all out there for Pride Month — including her heart.

For Calvin Klein’s “This Is Love” campaign, which launched May 29, the 31-year-old model and actress strips down to the brand’s signature underwear. She has her tattoos on full display and her hair in a wet-look style. No stranger to striking a pose, she strikes them all with ease in a number of photos and videos, including an exclusive behind-the-scenes video shared exclusively with PEOPLE.

In another exclusive video, Delevingne gets candid about love, in honor of Pride Month.

“Love to me sums up everything about life: the good, the bad, the ugly, the beautiful, the magnificent. Just the ups and downs, I guess,” she says. “It teaches you about yourself. And I think what I didn’t have, at least, is that young people today are much more who they are and they’re not going to change for anyone whereas I felt like I was always that way. I felt like I wasn’t afraid or like I didn’t want to be who I really was. There’s so much more freedom to be who you want to be, of course, there’s still struggles and there’s still so much to fight against, but I’m so inspired by that. People in the queer community.

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Delevingne, a style chameleon who is equally at home on the red carpet as she is in casual street style, also opened up about how her style has evolved as she’s gotten older, especially when it comes to her identity.

THE American horror story The star reveals that she finds the clothes “so funny” because when she was younger, she saw clothes more as a “costume” to try to make her feel “different.” Now, however, she sees them as a “tool” to express herself instead of using her voice.

“There’s a very clever way of using clothing as a message,” she continues. “My personal style is: I don’t really care, I really don’t care, I do what I feel like that day. »

On the same subject: Kendall Jenner reveals how Cara Delevingne “opened the door” to modeling for her: “It exploded”

Related: Cara Delevingne Cleverly Corrects a Misspelled Tattoo That Sparked Controversy in 2023: See the Ink

Actor Jeremy Pope also stars in the “This Is Love” campaign alongside Delevingne, and the two dance and lip-sync to Crystal Waters’ song “100% Pure Love” in another campaign video.

Models and dancers Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers, Diego Pasillas and Mauro van de Kerkhof complete the cast of the Pride campaign.

Related: Cara Delevingne Tells Those Seeking Sobriety, “You Are Not Alone”

Everyone is wearing the latest Calvin Klein underwear designs: the iconic silhouettes with rainbow details. The logos have had a makeover and feature a gradient detail on the belts and monograms.

Calvin Klein also designed two limited edition T-shirts in partnership with its NGOs, Transgender Law Center and ILGA World. The new collection will be available online and in stores while stocks last.

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