HP India Launch

HP India has announced a significant upgrade in its after-sales service offering for HP Smart Tank printers, with an aim to provide a seamless and uninterrupted experience to customers. As part of this initiative, HP has launched the ‘Consider it Done’ campaign, highlighting its commitment to provide 24×7 support in 10 languages ​​for its Smart Tank printer range.

Recognizing the unique challenges faced by businesses and customers, HP has upgraded its customer service operations to cater to the diverse language needs of Indian users. HP will now offer 12×7 phone support in 10 languages, ensuring customers get assistance in their preferred language. Additionally, HP has introduced 24×7 support via WhatsApp in 10 languages, providing a convenient way to get help at any time. The supported languages ​​include English, Hindi, Tamil, Bengali, Malayalam, Assamese, Telugu, Odia, Marathi, and Kannada. For installation and repair needs, customers can also register cases through the HP website, simplifying the support process.

Sunish Raghavan, Senior Director of Printing Systems at HP India, said: “At HP, we understand Indian businesses and how they pride themselves on the trust their customers place in them. Printer failures can significantly disrupt operations, which is why we are committed to providing comprehensive support to minimise downtime. We have re-engineered our customer service and support for our Smart Tank printer range to ensure that we are accessible to our customers 24×7. The ‘Consider it done’ campaign aims to connect with the ‘can do’ attitude of these business owners and give them the confidence that HP Smart Tank printers will never let them down.”

To highlight the 24/7 customer support available with HP Smart Tank printers, HP launched a multi-film campaign for its business customers. The campaign features a business owner as the protagonist, demonstrating his pride in his work and the critical role HP printers play in their success. When a printer breaks down, the business owner connects to HP’s 24/7 customer support, allowing him to continue his daily operations without interruption. By addressing printer downtime, HP aims to empower small business owners to focus on what they do best – running their business and serving their customers. This dedication is encapsulated in the tagline, “Consider it done,” emphasizing HP’s commitment to reliable and timely service, which resonates with the sentiment and work ethic of business owners.

The essence of the campaign is “trust,” which recognizes the critical role that trust plays for business owners. HP Smart Tanks have enhanced customer support to ensure that even in the worst of circumstances, the trust consumers place in business owners and the trust business owners place in HP Smart Tank printers remain intact.

Sharing his thoughts on the campaign, Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi, said “For an SME, their word is essential to the management of their business. Naam aur kaam se jaaney jaatey hain woh. And that’s the idea we put forward in our campaign for HP Smart Tank printers that understand and champion that same sentiment. Brought alive by the stellar performances of Aparshakti Khurana and RJ Balaji.

Conceptualized by Lowe Lintas and released in nine languages, the films, starring Aparshakti Khurana in the North and RJ Balaji in the South, capture the pride felt by business owners and highlight how HP’s reliable service supports their businesses.

The campaign is amplified through television, outdoor advertising, digital platforms and on-the-ground activations.