Amazon Introduces Temu-Inspired Section for Budget Chinese Products

THE WHAT? Amazon plans to launch a dedicated section on its main website, mimicking the style of Chinese cross-border bargain app Temu. This new feature will offer unbranded products under $20, shipped directly from China.

THE DETAILS Amazon recently held closed-door sessions with Chinese sellers in Shenzhen, a major cross-border e-commerce hub, to inform them of the new initiative. This section will allow sellers to set their own prices and product categories, unlike Temu, which has strict price control. Amazon will manage inventory and customer service, streamlining the process for Chinese suppliers.

THE WHY ? The initiative aims to leverage Amazon’s vast user data to meet the needs of cost-conscious Western consumers, improving the shopping experience through intelligent product recommendations and competitive pricing.