Sports-Inspired Digital Documentary Series: Digital Documentary Series

Purina Pro Plan has partnered with Michael Phelps and a team of sports professionals, including gymnast Olivia Dunne, track and field star Lolo Jones and sportscaster Erin Andrews, to launch the digital documentary series “Fueled By.” The goal of the initiative is to highlight the athletes’ commitment to their sport and the importance of good nutrition for both themselves and their dogs. Each episode of the digital documentary series offers a glimpse into the athletes’ lives, highlighting the important role their dogs play in their daily routine and how Pro Plan nutrition supports their dogs’ performance.

The involvement of high-profile athletes in the digital documentary series adds a level of credibility to the campaign. Additionally, by emphasizing the bond between athletes and their dogs, Purina Pro Plan is able to capture the attention of pet owners in a way that it has never been possible to do before.

Photo credit: Purina Pro Plan