2024 Elections | Sheila Rossi Announces Candidacy for South Pasadena City Council District 2 | The South Pasadena

Longtime resident and dedicated community advocate Sheila Rossi proudly announces her candidacy for South Pasadena City Council District 2. With over two decades of community service and leadership, Rossi is committed to fostering a vibrant, inclusive and sustainable future for South Pasadena while preserving its unique charm and sense of community.

Sheila Rossi discovered the urban, small-town charm of South Pasadena at a classic car show on Mission Street in 1998. Drawn to its vibrant, multi-ethnic community, walkability and unique local shops, she moved here in 2007 to provide her three children with a solid education and a close-knit community.

Rossi’s 17 years of community service in South Pasadena have been marked by significant community service. Rossi currently serves as Vice Chair of the South Pasadena Finance Commission and the Ad Hoc Finance Committee, providing fiscal oversight and accountability for the well-being of our community. She has served on the South Pasadena Educational Foundation Board of Directors and actively campaigned for the passage of Measures S (2009, 2013) and SP (2016) as a member of these committees. She has also served on the South Pasadena Arts Council, WISPPA, AYSO, co-chaired the LAC/USC Year-End Gift Giving Event with the National Charity League, and served as a Girl Scout leader.

Speaking about his vision for South Pasadena, Rossi said, “Our city faces significant infrastructure, planning and regional challenges, and I will advocate for a fair share of regional resources to ensure we have the means to improve our infrastructure and services. As a community leader, I am committed to incorporating resident feedback into responsible, data-driven planning and fiscal decisions that meet our long-term needs while maintaining affordability.”

As a health care advocate and survivor of life-changing car accidents, Rossi emphasizes the importance of considering community health and well-being during the planning and policy-making process. “We know that 80% of health outcomes are influenced by social determinants of health (SDOH) or conditions in which people are born, grow, live, work and grow old. “When we plan for the future, we must consider factors such as walkability, street safety, access to open recreational spaces, social support systems, public safety, housing stability and economic opportunity throughout the decision-making process.”

Sheila’s campaign committee includes community members dedicated to the future of South Pasadena, including Mary Urquhart, Dean Serwin, Sherry Plotkin, Bill Cullinaine, Larry Abelson, Odom Stamps, Alberto Ocon, Bryan Samuels, Lauren Weinberger, John Adamson, Jacqueline Ficht, Omari Ferguson, Marsha Lau, Delaine Shane, Jerilyn Schmidt-Chun, Nick Taylor, Gavin Rossi, Sunah Shin and Alison Smith.

Rossi brings over twenty years of experience in strategic planning, data analytics, project management, and DEI leadership. She holds a Bachelor of Commerce from UC Berkeley and an MHA from USC. Rossi is a member of the SoCal American College of Healthcare Executives, HIMSS, and an alumna of Coro Women in Leadership and Lead LA. She is currently working on a health tech startup. She is the proud mother of three changemakers raised in South Pasadena.