Pampers Teams Up With Kevin Hart's Character Hartbeat For New '90s Sitcom-Inspired Campaign Starring Tristan Mack Wilds and Tisha Campbell (Video)

Pampers has partnered with Kevin Hart’s entertainment company, Hartbeat, to create a content series inspired by ’90s sitcoms starring Tisha Campbell and Tristan Mack Wilds. The campaign promotes Diapers Stash, a diaper fund that allows friends and family to contribute so parents can stock up on diapers and wipes when needed.

Diaper Stash simplifies parents’ support network, making it easy to collect contributions from friends and family. This virtual diaper stash allows users to create a fund that can be gifted to loved ones. The balance can be used to purchase Pampers diapers and wipes online or in-store, with receipts refunded from the remaining stock. Continued contributions ensure the stock remains full.

How it works

Create a Diaper Stash Account: Sign up to start your Diaper Stash.
Invite Contributions: Invite your friends and family to contribute to your fund.
Increase your reserve: watch the contributions add up.
Gift the Stash: Surprise your loved ones with their diaper stash when the time comes.

Diaper Stash makes it easy to provide ongoing support to new parents, ensuring they always have everything they need. The Knockturnal spoke to Wilds about the sitcom and the benefits of the Pampers Stash Fund.