Images of the day: Getting the value message across at Melbourne Airport's duty free shops: Moodie Davitt Report

Images of the day: Getting the value message across at Melbourne Airport’s duty free shops: Moodie Davitt Report

Our regular feature, presented in association with New Zealand’s Strange Nature Gin, celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.

AUSTRALIA. Today’s image selection focuses on the spirits and wine offerings at Lotte Duty Free’s arrivals store in Melbourne Airport’s Terminal 2, following our arrival to attend (and co-host) this week’s Australian Airports Association Retail and Business Forum (July 22-24).

Lotte Duty Free’s value messages are prominent throughout, with digital and fixed signage highlighting savings on multiple purchases (two for AU$99 and two for AU$129 on spirits in particular) as well as price reductions on popular brands.

Lotte Duty Free takes the lead with spirits value messaging in T2 arrivals

Prime locations for regional brands such as Starward and Four Pillars, and above, activating the Chivas Regal range

The ‘Discover Your Savings’ and ‘Maximise Your Allowance’ messages are prominent, encouraging returning Australians and others to take advantage of the value on offer.

Local and regional brands have a strong presence in the wine and spirits sector, alongside big international names, led by a colourful promotion from Chivas Regal.

We are looking forward to visiting the Lotte Duty Free departure store, which was opened last year, in the coming days. ✈