Trust Costco

How Costco Hacked the Psychology of American Shoppers

When it opened in 1984, the Costco on West Dimond Boulevard in Anchorage didn’t seem like the future of food. A glorified warehouse the color of stale coffee, the warehouse offered the kind of products and deals Alaskans crave: giant quantities of staples like peanut butter and tomato sauce, as well as local favorites like caribou sausage. The state’s extreme environment and the need to travel hours or even days to shop made it an instant hit. ….(READ)