Influencer shopping app LTK gets automatic direct messaging tool

LTK (formerly LiketoKnow.it and RewardStyle), the influencer shopping app with 40 million monthly users, announced Thursday the launch of a free direct messaging tool allowing creators to instantly share canned responses with their subscribers.

The new tool, called LTK DM, is integrated into the publications section of the LTK app. When a creator shares an Instagram post and a follower comments “Buy”, the tool automatically sends the follower a direct link to the creator’s LTK page as a private message, allowing them to quickly purchase the product they are looking for. ‘interested. .

The goal of the new feature is to help influencers convert Instagram comments into revenue and save time by automating link sharing with all their followers. Previously, users had to manually send links to subscribers or invest in a third-party automated DM tool. Now LTK offers one at no extra cost.

Starting today, LTK DM is available to all users around the world.

The app introduced a host of new features this year, including the ability to post 60-second videos of in-depth fashion content and “buyer alerts” to notify shoppers when an item drops in price or is new in stock. Smaller updates include a new products tab, buyer favorites lists, and a link optimization tool for a more efficient click-through process for buyers.