Tonal tableware inspired by macaroni: kraft tableware

Kraft Heinz Canada collaborates with home decor brand AnnSandra and home decor store Les Ottomans to create the Kraft Dinnerware collection. It consists of a dinner bowl, serving spoon and snack bowl. All of these pieces are crafted with a unique ombre hue, designed to capture the visual element of macaroni and cheese’s signature cheesy tone. The colour selection nods to the paprika and turmeric spices that give the dish its vibrant hue.

Brian Neumann, brand communications manager at Kraft Heinz Canada, talks about design and the memory it evokes. He notes, “the ritual of preparing KD in their own way…often involves everyone being given the same dedicated tableware every time they prepare it.” With the Kraft Dinnerware collection, we celebrate this little-known part of the ritual, proudly highlighting the golden hue of the cheese. of our macaroni and cheese and the reassuring comfort that KD has brought to his fans for over 85 years, because when you love something, it shows!”