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BGL Announces Creation of Xceed Foodservice Group by San Francisco Equity Partners

The platform will target underserved independent regional restaurant brokerage segments

CHICAGO, July 2, 2024 /PRNewswire/ — Brown Gibbons Lang & Company (BGL) is pleased to announce that San Francisco Equity Partners (SFEP), a private equity firm focused exclusively on partnering with companies in the consumer sector, has invested in Sales Concepts, Inc. and Donovan Food Brokerage to form Xceed Foodservice Group. BGL’s food and beverage investment banking team acted as exclusive buy-side financial advisor to SFEP in the transaction.