Lemonade expands UK home insurance offering

New York-based insurtech Lemonade has announced the launch of buildings and contents insurance in the UK in partnership with insurer Aviva.

By expanding the company’s home insurance offering in the UK, homeowners can now take out comprehensive cover for their home and contents.

Since launching in the UK in October 2022, the country has quickly become one of Lemonade’s fastest growing markets. The launch of buildings and contents insurance, along with the ongoing partnership with Aviva, will further strengthen Lemonade’s continued growth.

“The UK has proven to be an exciting market for us, with a large, digitally savvy population that values ​​a simple, personalized experience,” said Daniel Schreiber, CEO and co-founder of Lemonade, in a statement. “Growing our home insurance offering so quickly is a tribute to our incredible team and our thriving partnership with Aviva.”

Designed specifically for UK customers, homeowners can get instantly covered via the Lemonade app or online from just £14 ($18.16) per month.

In addition to the core cover (reconstruction costs, temporary accommodation, public and property liability) and flexible contents cover up to £100,000 ($129,730), Lemonade’s buildings and contents insurance also offers a range of add-ons to provide comprehensive cover and flexibility, including:

• Home Emergency: Emergency assistance provided in the event of events such as a broken boiler, burst pipes, broken locks or electrical failures.
• Accidental Damage: Coverage provided for unforeseen accidental events that damage your contents or home.
• Theft and loss: Theft and accidental loss inside and outside your home are covered; bicycles, laptops and phones are included.
• Legal protection: Specialized legal assistance in handling disputes relating to insured domicile, clinical negligence and employment contracts.

“We are delighted to extend our partnership with Lemonade in the UK, building on our first product launch in 2022,” said Jon Marsh, Managing Director, Personal Lines Partnerships and Transformation, Aviva. “Aviva and Lemonade share common values ​​and by working together we can create compelling new propositions and experiences for customers.”

UK residents can now purchase a new insurance policy through the Lemonade app, lemonade.com/uk.

Lemonade is authorised and supervised by the Dutch Central Bank (DNB). Lemonade operates in the UK through its UK branch, authorised by the Prudential Regulation Authority. Subject to regulation by the UK Financial Conduct Authority and limited regulation by the PRA.

About Lemonade

Lemonade offers insurance for renters, homeowners, auto, pet, and life. Powered by artificial intelligence, “Lemonade’s comprehensive insurance companies in the US and EU replace brokers and bureaucracy with robots and machine learning, aiming to eliminate all paperwork and do everything instantly,” the company said. Lemonade is currently available in the US, Germany, the Netherlands, France, and the UK, and continues to expand globally.

Source: Lemonade

The subjects
Owners